Stop job searching. Start Career Marketing.

We help you showcase your strengths, spotlight your skills, and shape your story so that you can stand out from the crowd and land your first, next, or dream job with ease.

Are you burnt out, frustrated with, or just plain over your current position?

Does the thought of applying for jobs online but never hearing back make you hesitate to change jobs?

If so, then it’s time to turn your job search into a career marketing campaign.

By employing the same tangible, actionable marketing strategies that big brands use, you can build a professional brand that gets you noticed, validates your value to prospective employers, and cultivates a network of people who will stick by you no matter where you’re employed.

Brands sell products and services by building their “know, like, trust” factor with their audience.

By optimizing your profile, posting consistent relevant content, and networking, you can, too.

When people trust you, they’ll refer you, making it easier to get hired without wasting time being ghosted by hiring managers and recruiters.

Are you ready to take control of your career and find a job that makes you happy while making you money?

If so, then your 5-step growth strategy is for you.

Get Focused

Clarify your goals for the future of your career and create a strategy to move forward toward them, whether that’s looking for a new job or starting your own business.

Get Noticed

The first step to building a brand online to market yourself is to optimize your profiles across social media and begin producing content.  We help you do both.

Get Connected

They say it’s all about who you know for a reason. Learn how to make new connections, nurture your existing ones, and build trust online through engagement.

Get Referred

Once you’ve built trust with your connections and established your expertise in your field, you’ll be able to rely on your network to support you in your efforts.

Get Hired

Whether you’re embarking on the interview process or aiming to close your first client, we can help you build the confidence you need to close the deal through preparation.

“Jennifer Brown Wegman is a skilled social media strategist, an innovative networking expert, and a relatable program speaker who connects with clients and prospective clients at any level of understanding.”

– Lori Donofrio-Galley, The Right Angle Strategic Storytelling

Meet Jennifer

Jennifer Brown Wegman, founder of The Career Marketing Company, is a veteran social media and content marketer turned career services provider who empowers her clients to transform their job searches into career marketing campaigns. By leveraging proven, tangible content and social media marketing strategies, her clients are able to build a personal brand online that taps into the hidden job market and enables them to land their first, next, or dream job with ease.

Jennifer is an NCDA Certified Career Counselor (CCC) and Certified Career Services Provider (CCSP), an NRWA National Certified Online Profile Expert (NCOPE), and holds an M.A. in Clinical Counseling as well as an MBA from Alvernia University.

Services

Career Coaching

We can help you figure out your next career steps, craft a resume, optimize your profiles, create a job search plan, prepare for interviews, and more.

Group Support

Searching for a new job can
be
mentally and emotionally draining. We offer a weekly
payasyou go job search
support group.

Career Marketing Training

Learn how to optimize your social profiles, build an online brand, and create content in one of our live workshops.

Profile Optimization

We can optimize your profiles for you across all major social media platforms so that you can build a cohesive online brand.

Thought Leadership Content

Want to share content but don’t know what to write?
We can help you build you a content library to get you started.

The Blog

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Frequently Asked Questions

What services do you offer?

We offer 1:1 career coaching services for a pay-as-you go fee; single-session group support; and, done-for-you services for profile optimization and content creation.

Will you be able to help me if my idea of a "dream job" is to start my own business?

Yes.  Jennifer has extensive experience marketing herself on all the major social media platforms to obtain clients and can help you get started with your new business.

What qualifies you to help me figure out my career next steps?

Aside from being a veteran marketer and business development professional with an MBA, Jennifer has a Master of Arts in Clinical Counseling and is certified to provide career services through National Career Development Association (NCDA), meaning she has undergone 120 hours of direct career development training and passed a rigorous certification process.

If you want to take the hassle, frustration, and overwhelm out of job searching, reach out to us today.  We’ll help you learn to confidently market your professional expertise online so that you can build your network, tap into the hidden job market, and receive referrals with ease.

“Content, strategy, and implementation are three words to describe Jennifer’s focus on business development. She is one of just 2 speakers that I have been invited back to our professional development workshop series. Her insight into networking, virtual tools, and social media are vital components in building your brand and engaging your community.”

Kim Davis

KD Consulting LLC and Creator of the Nine O’clock Club

“Jennifer provided many helpful ideas and insights to me about expanding my professional network in the middle of a pandemic via social media and other electronic means. She understands the nuances of digital communications in a world where virtual interactions are more important than ever.”

Roger Mangus

Roger Mangus Research

“I had the privilege of working with Jennifer on branding and social media strategy. She created innovative content that radically boosted my followers and engagement on Instagram. She was a pleasure to work with, guiding the launching of my brand with a comprehensive strategy approach and assembling and guiding a team to meet all of my branding and social media content needs.”

Dr. Merry Frons

Renew Counseling LCSW PLLC

Start career marketing and take back control of your job search by implementing simple,
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