Stop job searching. Start Career Marketing.
We help you showcase your strengths, spotlight your skills, and shape your story so that you can stand out from the crowd and land your first, next, or dream job with ease.
Are you burnt out, frustrated with, or just plain over your current position?
Does the thought of applying for jobs online but never hearing back make you hesitate to change jobs?
If so, then it’s time to turn your job search into a career marketing campaign.
By employing the same tangible, actionable marketing strategies that big brands use, you can build a professional brand that gets you noticed, validates your value to prospective employers, and cultivates a network of people who will stick by you no matter where you’re employed.
Brands sell products and services by building their “know, like, trust” factor with their audience.
By optimizing your profile, posting consistent relevant content, and networking, you can, too.
When people trust you, they’ll refer you, making it easier to get hired without wasting time being ghosted by hiring managers and recruiters.
Are you ready to take control of your career and find a job that makes you happy while making you money?
If so, then your 5-step growth strategy is for you.
Get Focused
Clarify your goals for the future of your career and create a strategy to move forward toward them, whether that’s looking for a new job or starting your own business.
Get Noticed
The first step to building a brand online to market yourself is to optimize your profiles across social media and begin producing content. We help you do both.
Get Connected
They say it’s all about who you know for a reason. Learn how to make new connections, nurture your existing ones, and build trust online through engagement.
Get Referred
Once you’ve built trust with your connections and established your expertise in your field, you’ll be able to rely on your network to support you in your efforts.
Get Hired
Whether you’re embarking on the interview process or aiming to close your first client, we can help you build the confidence you need to close the deal through preparation.
Meet Jennifer
Jennifer Brown Wegman, founder of The Career Marketing Company, is a veteran social media and content marketer turned career services provider who empowers her clients to transform their job searches into career marketing campaigns. By leveraging proven, tangible content and social media marketing strategies, her clients are able to build a personal brand online that taps into the hidden job market and enables them to land their first, next, or dream job with ease.
Jennifer is an NCDA Certified Career Counselor (CCC) and Certified Career Services Provider (CCSP), an NRWA National Certified Online Profile Expert (NCOPE), and holds an M.A. in Clinical Counseling as well as an MBA from Alvernia University.
Services
Career Guidance
Investment: $80 / 50-minute session
Career Strategy
Career strategy sessions are for individuals who’d like more directive help with strategy for their job searches, documents, networking, and more. In these sessions, we brainstorm and I give direction.
Investment: $150 / 60 minute session
Session Gift Certificates
Do you have a loved one, friend, or co-worker who needs career guidance or strategy? If so, you can purchase a gift certificate that they can use within the next 365 days.
Great for new graduates and career field switchers.
Resumes and Cover Letters
We provide done-for-you resume and cover letter preparation so that you can share your career story powerfully.
Investment begins at $349.
LinkedIn Profiles
We provide done-for-you LinkedIn profile optimization to help you get noticed and grow your brand online.
Investment begins at $299.
Social Media Content
Do you want to get noticed online but don’t where to begin? If so, our done-for-you social media content services may be for you.
Investment begins at $199
Free Resume or Profile Review
We can review your resume or LinkedIn profile and provide at least 3-5 suggestions for how to improve it.
The Blog
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Frequently Asked Questions
What services do you offer?
We offer 1:1 career services for a pay-as-you go fee; workshops and courses, and done-for-you services for resumes, profile optimization and content creation.
Will you be able to help me if my idea of a "dream job" is to start my own business?
Yes. Jennifer has extensive experience marketing herself on all the major social media platforms to obtain clients and can help you get started with your new business.
What qualifies you to help me figure out my career next steps?
Aside from being a veteran marketer and business development professional with an MBA, Jennifer has a Master of Arts in Clinical Counseling and is certified to provide career services through the National Career Development Association (NCDA), meaning she has undergone 120 hours of direct career development training and passed a rigorous certification process.
If you want to take the hassle, frustration, and overwhelm out of job searching, reach out to us today. We’ll help you learn to confidently market your professional expertise so that you can build your network, tap into the hidden job market, and receive referrals with ease.
“Content, strategy, and implementation are three words to describe Jennifer’s focus on business development. She is one of just 2 speakers that I have been invited back to our professional development workshop series. Her insight into networking, virtual tools, and social media are vital components in building your brand and engaging your community.”
“Jennifer provided many helpful ideas and insights to me about expanding my professional network in the middle of a pandemic via social media and other electronic means. She understands the nuances of digital communications in a world where virtual interactions are more important than ever.”
“I had the privilege of working with Jennifer on branding and social media strategy. She created innovative content that radically boosted my followers and engagement on Instagram. She was a pleasure to work with, guiding the launching of my brand with a comprehensive strategy approach and assembling and guiding a team to meet all of my branding and social media content needs.”